RUSSIA ARMS EXPO
International Exhibition of Arms
FACILITY
International Exhibition of Arms 'Russia Arms Expo' 2013.


OBJECTIVE

Creation of an integrated vision system reflecting international importance of the exhibition and advanced status of the exhibited equipment. Specificity of the facility also required the development of landscape solution and creation of the appropriate navigation system.


SOLUTION
First of all, the name of the exhibition was corrected. Literal translation of RussianExpoArms is confusing, inviting to look at the "Russian Exhibition Arms". Guided by these considerations, we have changed the name to more correct and memorable – RussiaArmsExpo, and introduced RAE acronym. The shape of the logo is a horizontal rhomb, traditional to designation of tank units on Russian military maps.


Media campaign 2015 design
The lives of two mob hit men, a boxer, a gangster's wife, and a pair of diner bandits intertwine in four tales of violence and redemption.
Exterior, interior and landscape design
The lives of two mob hit men, a boxer, a gangster's wife, and a pair of diner bandits intertwine in four tales of violence and redemption.
Merchandising
The lives of two mob hit men, a boxer, a gangster's wife, and a pair of diner bandits intertwine in four tales of violence and redemption.
Graphic design of tank polygon
The lives of two mob hit men, a boxer, a gangster's wife, and a pair of diner bandits intertwine in four tales of violence and redemption.
Concept design renders
The lives of two mob hit men, a boxer, a gangster's wife, and a pair of diner bandits intertwine in four tales of violence and redemption.
Design and art direction by Alexey Maslov
Moscow - Nizhniy Tagil, 2013

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