Integrated health practice brand identity and digital design
One of the starting points for creating the image of the brand "Ilyinskaya Hospital" is that, in addition to its main task - to make people healthy again, the center is tackling one more, much larger task - the revitalization of the "Medicine" branch itself in Russia. This is a fundamentally new approach to affordable medicine of the 21st century.
The logo is a medical cross, tied along a diagonal with a conventional bandage, forming the first letter of the name of the center ("И" - Ильинская (ilinskaya) in the counterform.
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100 Ideas that changed graphic design
Visual communication takes place through pictures, graphs and charts, as well as through signs, signals and symbols. It may be used either independently.
How to be a graphic designer
Cultural perspective involves identity of symbols. The uses of words that are related with the image, the use of heroes in the image, etc.
Critical writings on graphic design
The view of images in the critical perspective is when the viewers criticise the images, but the critics have been made in interests of the society.