Integrated health practice brand identity and digital design

One of the starting points for creating the image of the brand "Ilyinskaya Hospital" is that, in addition to its main task - to make people healthy again, the center is tackling one more, much larger task - the revitalization of the "Medicine" branch itself in Russia. This is a fundamentally new approach to affordable medicine of the 21st century.


The logo is a medical cross, tied along a diagonal with a conventional bandage, forming the first letter of the name of the center ("И" - Ильинская (ilinskaya) in the counterform.
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